{"id":408,"date":"2021-08-30T11:18:24","date_gmt":"2021-08-30T15:18:24","guid":{"rendered":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/?p=408"},"modified":"2021-08-30T12:20:19","modified_gmt":"2021-08-30T16:20:19","slug":"urbanscreen","status":"publish","type":"post","link":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/mdjohannesen\/urbanscreen\/","title":{"rendered":"URBANSCREEN"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">For the light artist presentation, I will be covering URBANSCREEN: &#8220;an internationally active design-studio for cross-disciplinary media installations\u201d (urbanscreen.com).  This collective of artists is responsible for a wide variety of commissioned light-based artworks, primarily focused on projection mapping on large spaces.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">I decided to highlight a few of their works that I thought best highlight their process and range of applications.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"has-large-font-size\">Cross Hatch<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Cross Hatch<\/strong> is one of URBANSCREEN&#8217;s larger projections, spanning across the surfaces of the European Central Bank seat in Frankfurt, Germany.  Colorful and fantastical illustrations unfold and shift all over the building, creating an awe-inspiring display.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cross Hatch Light Art Luminale Frankfurt Grossmarkthalle EZB 2018\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/KAg5wAHNNsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"has-large-font-size\">In Nemo<\/p>\n\n\n\n<p><strong>In Nemo<\/strong> is a much smaller work at the Busan Cinema Center in Busan, South Korea, with a very different mood.  Two people appear to be trapped in a box, and gradually shift themselves around in the cramped space &#8211; creating an odd and haunting, yet beautiful set of motions.  Superimposed on this video are layers of red and gray geometric shapes, mimicking the style of the building it is projected on.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;In Nemo&quot;, Urbanscreen. Llum BCN 2018.\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/fdEWzlKZhNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"has-large-font-size\">Lighting the Sails<\/p>\n\n\n\n<p class=\"has-normal-font-size\">This is another example of URBANSCREEN&#8217;s capacity for extremely large installations, this time across the roof of the world-famous Sydney Opera House.  In this clip, URBANSCREEN has projected cloth ripples onto the roof, calling back to the fact that the Opera House&#8217;s roof was inspired by ships&#8217; sails.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sydney Opera House: Lighting the Sails 2012 by URBANSCREEN\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/o5ZvCv7yUKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p style=\"font-size:34px\">Die Wundermaschine <em>(The Magic\/Wonder Machine)<\/em><\/p>\n\n\n\n<p class=\"has-normal-font-size\">Installed inside a former natural gas storage tank in Wuppertal, Germany, Die Wundermaschine is unique in that it creates a 360\u00b0 projection.  The tank&#8217;s cylindrical interior is transformed into a massive, colorful machine that calls back to the industrial history of the region.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lichterschow in Der Gaskessel In Wuppertal\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/mf7_ekHl6xU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"has-large-font-size\">Night of the Challenger<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Night of the Challenger<\/strong> was commissioned for Caterpillar, the heavy machinery company, to unveil their newest generation of vehicles in 2017.  This work is notable because it is far from urban &#8211; in fact, the projections in Night of the Challenger were cast across a vast dirt lot that Caterpillar uses for demonstrations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/11.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">I also highlighted this installation for some of its behind-the-scenes footage, which shows how they calibrate the projections.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">If you are familiar with 3D modelling, you might think of this as a UV map for the physical landscape &#8211; by projecting a grid onto the terrain, the engineers working on this can adjust the image until all the edges are visually intact.  These changes can then be applied to the real visuals later.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/1.jpg\" alt=\"An aerial view of waves crashing against a shore.\" data-full-url=\"https:\/\/s.w.org\/images\/core\/5.8\/nature-above-01.jpg\" data-link=\"#\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"513\" src=\"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-content\/uploads\/sites\/18\/2021\/08\/urbanscreen-mapping.png\" alt=\"\" data-id=\"421\" data-full-url=\"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-content\/uploads\/sites\/18\/2021\/08\/urbanscreen-mapping.png\" data-link=\"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/mdjohannesen\/urbanscreen\/urbanscreen-mapping\/\" class=\"wp-image-421\" srcset=\"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-content\/uploads\/sites\/18\/2021\/08\/urbanscreen-mapping.png 750w, https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-content\/uploads\/sites\/18\/2021\/08\/urbanscreen-mapping-439x300.png 439w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p>Sources:<br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.urbanscreen.com\/\" target=\"_blank\">https:\/\/www.urbanscreen.com\/<\/a><br><a href=\"https:\/\/andreaspreis.com\/luminale-2018\">https:\/\/andreaspreis.com\/luminale-2018<\/a><br><a href=\"http:\/\/thecreatorsproject2.vice.com\/blog\/projection-mapping-surreal-dance-performance-korean-facade\">http:\/\/thecreatorsproject2.vice.com\/blog\/projection-mapping-surreal-dance-performance-korean-facade<\/a><br><a href=\"https:\/\/der-gaskessel.de\/\">https:\/\/der-gaskessel.de\/<\/a><br>Provided YouTube videos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the light artist presentation, I will be covering URBANSCREEN: &#8220;an internationally active design-studio for cross-disciplinary media installations\u201d (urbanscreen.com). This collective of artists is responsible for a wide variety of commissioned light-based artworks, primarily focused on projection mapping on large spaces. I decided to highlight a few of their works that I thought best highlight&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/mdjohannesen\/urbanscreen\/\">Read More<\/a><\/div>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":5,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/posts\/408\/revisions\/430"}],"wp:attachment":[{"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joshuarosenstock.com\/teaching\/lightart-a21\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}