Subtraction:
I made this word into a math calculation, subtracting parts of the word from original word and result in the new shape.
Inflation:

I wanted to create an effect of the fish eyeball lens, the word inflation expands in an oval shape and i chose a thick type font to make this effect stronger
Buoyancy:

I used letters from the word “Buoyancy” in different size and font to draw a big-head guy floating on the water, and he’s playing around with a little fish











http://www.motortrend.com/cars/jeep/wrangler/2016/#2016-jeep-wrangler-sport-suv-front-view







